Just as learning our ABCs was essential to our learning to read and write, the importance of building a strong home-based business is essential to the growth of our business. Lets continue to use our ABCs and apply them to our business.

There are 3 simple questions you must ask yourself, in order to access yourself and your business. The answer to these questions will help you realize what areas of your business you will need to develop further.

1. Do I have the Ability to make this business succeed? Do you know HOW to do it?

2. Do I have the Belief in myself to make this business succeed? Do you believe you CAN and WILL do it?

3. Do I have the Commitment to myself and my business to make it succeed? Am I willing to do WHATEVER IT TAKES to get it done?

When you possess the Ability to make your business succeed your message is simple and clear, centered on what your clients need to know to make an informed decision. Write your down on paper to allow you to physically see what youve got, read it aloud, and hear how it will sound to your clients. Your message should incorporate 3 basic pieces of information

1. The benefit to them

2. The Post-it note version of your offer

3. Why your offer is better than another companies

Beliefs are simply perceptions. Your attitudes and beliefs directly affect your actions, which eventually impact your results. Discover what your core beliefs are by using a process called peeling back the onion. Take one layer at a time and evaluate your perception of the situation. For instance, if you sell a product and a customer tells you it is too expensive and you dont know how to overcome their objection, examine why. Perhaps you agree that the product is expensive. You can only overcome their objection if you believe in your product, no matter what its cost may be. Lets peel back the onion. Can you attach a value to your product? Is there a benefit to them owning your product? Does the benefit and value of your product now substantiate the cost of the product? Do you now believe that your product is priced to meet or exceed its value? You see, the final layers are your core beliefs. These beliefs will allow you to communicate a consistently positive and trustworthy message to your clients and team members.

Commitment expresses our passion and purpose because it requires action. Action that comes from commitment is what it takes to succeed. Are you willing to do whatever it takes? Are you willing to work to overcome your fears? Start by writing down three

Ways in which you fulfill your commitments to your business. Next, write down three ways in which you do not. First, congratulate yourself on those you fulfill and commit to changing those you do not. This is your path to success. Finally, celebrate your efforts, not just your results!

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