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LISTEN to and LEARN from your Customer's Needs

 
Author: Mary Ann Carolyn Dalangin-Tordecilla

For every article I find interesting and useful, I never fail to share them with you. I firmly believe that quality articles deserve to be retold. One particular article I would be sharing with you today is about an authors experience as an entrepreneur.

You read many success stories from the Internet, but the genuine ones are always about helping you become successful without asking anything in return. And this is exactly what Willie Crawfords success story is about.

Mr. Crawford shares how he has carved a niche for himself as an entrepreneur by being observant of his customers needs and wants. I agree with him when he pointed out that it is much better to do what your customers ask or request than asking them what they want. As Crawford said, hearing the needs directly from your customers is far better and more accurate than the usual tip of asking what they want.

From this point, Crawfords further business plans ultimately are based on listening to his customers. However, his success story is not that simply achieved. Of course, his business also took time to develop and become a successful one.

What I mostly observe on successful entrepreneurs is that they all have the patience to wait for their business to grow. Whether you are establishing an offline or an online business, you should remember that hard work and patience should be included.

With as much as peoples needs are very basic, the techniques of nurturing these needs are no more than the basic things, too. And this is another point Crawford shared in his article. Sometimes, we think big things---- on how we should market our business--- that too often, we neglect to see that in business, all that is needed is to listen. When people are pleased with what you do and what you sell, do not just stop by being flattered. These intances actually tell you something. Something that is very important to your customers and is crucial to your success. By being observant with these "instances", you will be able to focus more on your niche.

Here is an excerpt from Crawfords article:

Over the years, I tried to sell those site visitors, and list members, a variety of different backend products, but nothing sold as well as my cookbook. For the last six years,list members have regularly told me what my next few products should be, but I wasn't really listening. List members regularly emailed me saying that they loved my recipes, but that they were on restricted diets. They often asked if I had diabetic, low-fat or low-carb recipes. They also often wrote to tell me that they'd been diagnosed with high blood pressure, and asked if I had any recipes for people with hypertension.

So the lesson for the day: Do not play dumb when it comes to your customers needs. Be willing to take all their suggestions. If you are going to ignore them, then you are missing the whole essence of your business. Your success does not only depend on what you think is best for your business, but it also depends on your target market. Your customers have all the potential to see your businesss productivity. Thus, be able to lend your ears to them and you would likely become successful.

Author Bio:

Mary Ann Carolyn Dalangin-Tordecilla

Mary Ann Carolyn "Mean" Dalangin-Tordecilla has a natural passion for writing. Since childhood, she spent most of her quiet times writing poetry and short novels. This hobby led her to pursue a writing course in college. During her university years, she has been a Dean?s Lister and has reaped several special awards. These awards include: Best Student Advocacy Award of the Catholic Mass Media Awards (CMMA) of 2003 in the student-group-made commercial titled Beinte Cinco; and Top Ten Notable Thesis in Journalism in her thesis work titled, A Study on the Violence in Disney's Film Adaptations of the Grimms' Tales and its Effect on the Anxiety Level of Children. She also became an active member in various university groups, specifically the media and politics. By 2005, she graduated at the University of Santo Tomas with a degree of AB Journalism.

Aside from being a full-time writer, she also loves beauty and the arts. She appreciates the works of the Impressionist artist Monet and loves to paint landscapes and seascapes. She also loves to do photography of people, where the theme centers on the spirit of realism. Aside from that she simply enjoys life and hangs out mostly on the dance floor or by the beach.

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