Most people hear about March madness because it is such a big part of sports. March madness is the time when high school and college basketball tournaments take place all around the country. That is madness, but only for basketball fans. The real madness is in December when people are hunting for Christmas gifts.

December is a busy year for retailers and e-tailers. Retail stores are packed with visitors, hours are extended, and items are flying off of the shelves. For e-tailers, calls, emails, and orders come in at a rapid pace.

While many celebrate March madness, most only celebrate December madness when it is over. Shoppers hate the long lines, the time it takes to shop, and the lack of parking spaces. Even shopping online can be hard if an item does not fit or takes to long to come.

Retailers and e-tailers make a lot of cash over the holidays but they find it hard to deal with, just like their customers. They have to increase inventory and deal with sending out more orders, as well as receiving more emails, and taking more calls. To bad December madness is not as great a time as March madness, but luckily it only lasts for one month.