Earlier mobile phones was just a means of communication but now it is considered to be a fashion statement. As mobile technology is taking new turns with the introduction of screen savers, ring tones, embedded mp3 player and with the latest multimedia messaging service services no one is left untouched.

Multimedia messaging service (Multimedia messaging service) is a new global messaging standard that allows pictures, animation, voice and music to be sent as a multimedia message. Multimedia messaging service is available to the users who have a mobile phone with Multimedia messaging service enabled into it. There are certain benefits of Multimedia messaging service over the simple short text message or short messaging service whereby you can combine graphics, sound and text in the message you send. As such if you wan to send the image of a birthday cake you can even attach a birthday song with some sort of personalized message.

You can easily use Multimedia messaging service services by sending Multimedia messaging service from a Multimedia messaging service phone to another Multimedia messaging service phone. You can also send Multimedia messaging service from an Multimedia messaging service phone to a non Multimedia messaging service phone also known as legacy phone. Since legacy phones are unable to display Multimedia messaging service, a short messaging service notification that contains a URL, message ID and password shall be sent to enable the recipient to view the Multimedia messaging service via the internet. There is also an option to send Multimedia messaging service from an Multimedia messaging service phone to an email address.

There is also Enhanced Message Service (EMS) which is an extension to the short message service for mobile phones that allows for the transmission of formatted text, icons, animations and ring tones. In most of the cell phone models, it allows up to 17 short messaging service messages to be strung together.

3rd Generation Partnership project (3GPP), a cooperation of international standard bodies for the promotion of cellular systems that support high speed data has also been formed in the year 1998 and it is responsible for the 3G specifications for Global System for Mobile communication systems using the Wide-band Code Division Multiple Access air interface. It also supports advanced audio coder music and MPEG-4 and H.264 video using the .3GP file extension.