An obvious way to help customers decide where to shop is to let them know what is available, not just after they have arrived at the shopping centre but before they have even decided where to shop. Customers can now access this information on the screen of their mobile phones - and just about every shopper has a mobile phone. A new mobile phone application puts shop specials, a centre directory, details of whats happening and coming up in the centre, marketing updates plus other information, even the ability to provide email feedback straight from the customers phone to Centre Management onto just about any mobile phone screen. Customers dont even have to be in the centre at the time. Information is easily controlled and updated by Centre Management. Shoppers can be at home or on the bus or sipping coffee somewhere and can check out the shops specials or see whats coming up in their favourite centre. Customers only receive what they request and it is easy to set up and use. It operates on the normal mobile phone network and does not use SMS or Bluetooth. It is the perfect complement to a centres website and is the ideal link to customers for those centres who dont have a website. It all happens without customers being bombarded with ads and without the centre having to install wireless systems. There is no cost to the user (unless centres choose to do so) apart from any carrier charges. There are more than 2 billion mobile phones in the world today and, when you think about it, every one of those was bought by and is being used by a shopper! With customers service expectations increasing, one of the most common customer complaints is the difficulty in finding particular shops and services within centres. It helps to overcome this hassle by providing location details of each shop and service such as ATMs and toilets. Once installed, customers can access it easily on their phone. It really seems to be the ultimate in customer services. No doubt, a customer's decision where to shop just got a whole lot easier! |
